Why women wear lipstick?

Some women perceive lipstick as an important component in their daily grooming ritual and is consider by many as a necessary addition to their face in order to feel:

- presentable

- comfortable

-sexy

-feel more attractive

-pretty

-complete

-self-esteem are higher

-attracting the opposite sex

-more confident

http://smib.vuw.ac.nz:8081/WWW/ANZMAC2001/anzmac/AUTHORS/pdfs/Ogilvie.pdf